The U Experience: Where university experiences are IRL (In Real Life).

The work: Instagram rebrand + Content Creation + Strategy.

The U experience is about bringing the university experience of connecting and community back to students learning online. While working with the 3 founders and a project manager, I developed a new visual style and basic strategy for their Instagram while focusing on informing and sparking interest in their audience through visuals.

The goal: develop a cohesive brand look and voice across all platforms, the focus is to inform and excite their clientele.

Deliverables: Instagram posts and templates (feed and Stories), video editing, caption copy, and content schedule.